Drink, Drugs and Sausage Rolls - Off the Student Menu!
blogUlster Council GAA, in partnership with Squareball, are launching a health promotion campaign targeted at students - in the language they understand!
“Drink, Drugs and Sausage Rolls” is inspired by student tales of late night takeaways, too much drink, addictions to Neighbours and even occasional exam pressures! The funny but factual campaign is targeted at student Freshers’ Fayres at university campuses and FE colleges across the province.
Aileen Tohill, Lifestyle Manager with the Ulster Council, said: “Students’ lifestyles are notoriously unhealthy. We mightn’t get all of them off the sofa, off the beer and off the pizzas and chips - but we want to give them a good idea of what’s good for you and what isn’t. The average student puts on over a stone in weight in their first year because of their lifestyle - that can’t be good for you. This campaign tells it straight in the language they understand - hopefully it will help them get the message and wise up health wise!”
The focal point of the “Drink, Drugs and Sausage Rolls” Campaign will be the eye-catching Ulster Council GAA/Squareball stalls at the Freshers’ Fayres and the upcomming University Health Week, where students can pick up lively but informative leaflets on drink, drugs, stress, nutrition and exercise, as well as year planners.
And, as well as being turned on and tuned in on good health, students will have the opportunity to stand out from their classmates, by getting Squareball discount vouchers on the day!
Aileen added: “We are delighted that Squareball is our partner in this campaign - their strapline is ‘Playing is Only Part of It’ and that is a key part of our message in encouraging students to ‘empty the tank’ in a responsible way, on and off the pitch.”
This campaign is part of the Ulster Council GAA’s wider Health, Wellness and Lifestyle programme which has already been highly successful among club and county members, as well as with primary and secondary school children.